Here’s something most small business owners don’t realise: more people find you through Google Maps and local search than through your website. And the tool that controls that is completely free — your Google Business Profile.
The problem? Most profiles are half-finished, out of date, or never claimed at all.
What it is
When someone searches “plumber near me” or “best café in town,” Google shows a little map with a few businesses on it. That listing — with your photos, hours, reviews, and a button to call — is your Google Business Profile. It’s often the first impression a customer gets.
Quick wins that actually move the needle
You can improve yours this week:
- Claim and verify it — so you control the information, not Google’s guesses
- Pick the right categories — this is how Google decides which searches you show up in
- Fill in everything — hours, services, area you cover, phone, website link
- Add real photos — profiles with photos get far more clicks
- Ask for reviews — and reply to every one, good or bad
Why reviews matter so much
Reviews do two jobs: they convince customers you’re worth choosing, and they tell Google you’re an active, trusted business — which pushes you higher in local results. A simple habit of asking every happy customer adds up fast.
The takeaway
If you do one free thing for your local business this month, make it your Google Business Profile. It’s the cheapest, fastest way to get in front of people who are already searching for what you do.
Want it set up properly? I handle the whole thing — verification, categories, photos, the lot.